This week’s web design class will be learning how to add social media platforms like Facebook, Instagram, Pinterest, Snapchat, TikTok, and Twitter, to a website. Each team will be asked to include at least two media sites into their nonprofit site. Social media marketing can benefit a website, as it helps usually increases traffic back to the site. It also a way to promote one’s brand and build trust between a business and potential customers or clients.
Social media can help virally spread information about a specific new product or service. You can also incorporate with bit.ly links or Google analytics to see where users are spending most of their time on one’s website. By looking for trends in the data analytics companies can see what the public is most interested in purchasing. Social media sites provide a way to communicate, connect, and collaborate with others online.
It will be interesting to see the marketing campaigns students implement for their nonprofit sites. Today’s business and charity websites cannot stand alone, as they need to incorporate social media campaigns to be more appealing to users online.