Media Theory Week 11

My Media Theory class will be covering quantitative methods this week, which include content analysis and surveys. The in-class group activity was to compare 1995 comics to 2015 comics and share the differences. Students were asked to examine the comic strip’s content of the setting, the plot, the facial expressions of characters, types of speech… Continue reading Media Theory Week 11

Media Theory Week 9

This week my Media Theory class covered two qualitative methods, which are interviewing and historical analysis. The first group activity included interviewing a martian from Mars whose spaceship just landed on Earth, as an investigative reporter. All the students quickly realized asking open ended questions do not work well in the interviewing process. Next, we… Continue reading Media Theory Week 9

Media Theory Week 2

This week my Media Theory class is studying the research process. We are looking at what it means to be a critical thinker and writer. Students are learning the importance of doing a literature review, as well as, what are good primary and secondary sources to use for research papers. Chapter #2 - Focus Questions:… Continue reading Media Theory Week 2

Voice Of The Customer

This week's marketing questions are: What is ATAR - why is it an important tool for sales management? In Chapter 11, ATAR model is used to by sales management to determine forecasting market shares (Crawford, C. M. & Benedetto, C. A. D., 2015, p. 262). It helps to discover not just who might purchase a… Continue reading Voice Of The Customer

Marketing Techniques

Here are last week's marketing questions: 1. What is Conjoint Analysis and why is it important? Conjoint Analysis is defined as, "Market research technique in which consumers make tradeoffs between two or more features and benefits of a product on a scale ranging from 'Most Preferred' to 'Least Preferred.' coupled with techniques such as simulation… Continue reading Marketing Techniques