Alpha vs. Beta Testing

Here are last week's marketing questions: What is an Alpha and Beta Test?  What is the difference between the two? Alpha testing is defined as, "In-house testing of a pre-production model or version, to locate or estimate design flaws or deficiencies (, 2018). Beta testing is defined as, "Second level, external pilot-test of a product… Continue reading Alpha vs. Beta Testing

Voice Of The Customer

This week's marketing questions are: What is ATAR - why is it an important tool for sales management? In Chapter 11, ATAR model is used to by sales management to determine forecasting market shares (Crawford, C. M. & Benedetto, C. A. D., 2015, p. 262). It helps to discover not just who might purchase a… Continue reading Voice Of The Customer