MIS Week 6

This week students discovered how managers go about doing research to find contacts using online databases. As a group, their assignment was to plan a strategy as to whether or not to build a manufacturing plant on the continent of Australia. The teams must decide which city to build the new office furniture plant. Second… Continue reading MIS Week 6

How Computers Work

In Chapter 2 from our textbook, Technology In Action, we discovered what's inside a computer and learned about its components. 1. Let's define what a computer is: A computer is a programmable machine. The two principal characteristics of a computer are: It responds to a specific set of instructions in a well-defined manner and it… Continue reading How Computers Work

Alpha vs. Beta Testing

Here are last week's marketing questions: What is an Alpha and Beta Test?  What is the difference between the two? Alpha testing is defined as, "In-house testing of a pre-production model or version, to locate or estimate design flaws or deficiencies (Businessdictionary.com, 2018). Beta testing is defined as, "Second level, external pilot-test of a product… Continue reading Alpha vs. Beta Testing

Voice Of The Customer

This week's marketing questions are: What is ATAR - why is it an important tool for sales management? In Chapter 11, ATAR model is used to by sales management to determine forecasting market shares (Crawford, C. M. & Benedetto, C. A. D., 2015, p. 262). It helps to discover not just who might purchase a… Continue reading Voice Of The Customer

Marketing Techniques

Here are last week's marketing questions: 1. What is Conjoint Analysis and why is it important? Conjoint Analysis is defined as, "Market research technique in which consumers make tradeoffs between two or more features and benefits of a product on a scale ranging from 'Most Preferred' to 'Least Preferred.' coupled with techniques such as simulation… Continue reading Marketing Techniques